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Case study: reckitt benckiser the client: reckitt benckiser, rb, is a global force in household, health and personal care branded consumer goods. Consumer health and hygiene company, reckitt benckiser (rb), has announced the launch of rb mavericks — its annual marketing case. Back to work next case study download pdf so to help their global brand managers in over 142 countries, the rb global digital marketing team (gdmt).
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